Colleen is the principal and chief strategist of Content Science. She's had leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T). Colleen wrote the book, Clout: The Art and Science of Influential Web Content.

Colleen Jones has contributed 1 article to Contents.

Here’s What We Got

It’s hard to fake being useful. You have to know what you’re doing, from your strategy all the way through your execution. But, when useful content is so important to your credibility as a source, it’s hard to justify anything less.