Daniel Eizans is director of Enablement Strategy at Team Detroit. He leads the Ford Vision Team, a multi-discipline team of strategists, user experience professionals and creatives focused on evolving digital platforms and consumer experiences for Ford Motor Company. A former journalist, programming professional and student of neuroscience, his approach to online content is rooted in creating the most contextually relevant experience for users regardless of point of access.

Daniel Eizans has contributed 2 articles to Contents.

Here’s What We Got

When we realize that ideas are, at least in part, shaped by the body and its interaction with the world, we’ve found the sweet spot for content work. We also open worlds of opportunity for creating work that can resonate, educate, and engage with audiences that we may never otherwise reach.

How we feel about something has a much stronger role in decision making and comprehension than we’d like to believe. No matter how analytical we are, the emotional brain still decides.