Frank Marquardt is director of content strategy at The Barbarian Group, where he has developed content strategies for brands that include Kashi, Samsung, and Sears. Previously, he ran WGLT Small Press Review and contributed book reviews to American Book Review, Playboy.com, San Francisco Bay Guardian and others. The last book he read was Charles Portis' Norwood. Frank can be found on Twitter and around the internet.
All books live in a wider context. So do all interactive experiences. The context for an interactive experience doesn’t come from the site itself; it comes from what others are doing in the category and out of category, as well as all the information about the organization, its audience, and its objectives.