Rachel Lovinger is a Content Strategy Director at Razorfish NYC. She’s dedicated to exploring a future in which information is more effectively structured and useful connections are more easily revealed. Like many people, Rachel was doing content strategy long before she realized it was actually a thing. You can find her in short form on Twitter, in longer form on Scatter/Gather, and in physical form at conferences all over the world.

Rachel Lovinger has contributed 1 article to Contents.

Here’s What We Got

Ambiguity is the essence of metaphor, mystery, poetry and humor. Without it we couldn’t write songs, flirt, or tell jokes. It’s a magical aspect of communication. But try telling that to your laptop.