Comments for Contents Magazine a new magazine for new-school editorial Sun, 30 Sep 2012 15:51:57 +0000 hourly 1 Comment on Shifting: The Book by Krista Stevens Krista Stevens Sun, 30 Sep 2012 15:51:57 +0000 Thanks Evan, all fixed!

Comment on Shifting: The Book by Evan M. Sanders Evan M. Sanders Sat, 29 Sep 2012 07:10:50 +0000 Hey,
Great article. Thanks. Your link to the Rogue Reader in the penultimate paragraph is missing a ‘u’ after the ‘g’ and gives a 404.

Just to let you know.

Comment on Shifting: The Book by Richard Beck Richard Beck Fri, 28 Sep 2012 13:17:05 +0000 Hi Hugh,
Nice article! It’s refreshing to hear some else talk about the augmenting of books.

However, I disagree with you on one point. I don’t think that we will see the “webbification” of the long form, but the “tabletification”. The two are similar, in that long form books will be augmented, or written around, the extra multimedia elements that can enrich them.

I’m thinking videos, interactive maps, image galleries etc. There is so much potential here, and not just for non-fiction / textbooks, but for fiction too.

What I don’t see is these books being read on computers, and I don’t really see them being read on the Kindles of today, but more on iPad style tablets where the potential of multimedia can really be felt.

Everyone I know who’s writing a book, I tell them, I beseech them to write for the tablet, but many are still not getting it.

Yet, this is a really, really interesting time that we are living through and I think in 7-8 years books will be very different to how we experience them today.

Comment on New Forms, Old Places by Clay Delk Clay Delk Thu, 20 Sep 2012 15:05:40 +0000 Amen! I spent several years in the exact same boat, reading fantastic articles and books about all the wonderful things people were doing and thinking, “Wow, someday…”

It took a while to realize that I was actually doing those things, just on a much smaller scale and on less glamorous projects. But it worked (sometimes).

I feel like a lot of what we’ve been saying as content strategists is “Hey, look at me, look at this awesome stuff, look how great this idea is.” (“Love us!”) And that’s completely justifiable.

But now that content strategy is a thing, it’s time to say, “Hey, how can I help you?” “What can we do to improve this?” “Where can we use this idea?” Essentially, we need to practice the exact thing we preach to our clients and managers about their own content.

I still like reading about the big, beautiful, amazing dream projects, but it’s nice to have some more attainable role models, too.

Comment on New Forms, Old Places by L'Elite L'Elite Thu, 20 Sep 2012 14:10:28 +0000 I usually don’t leave comments, but this article definitely worth it. I’ve found I’ve been acting as a bridger and also as an infiltrator for a long time. It’s true not all people feels prepared to be an infiltrator, it requires passion, enthusiasm, dedication and a lot of effort, because in the beginning nobody cares or think what you’re doing is or would be important. It’s until they see their environment transformed that they usually realize what you did could have been done before but nobody thought it would’ve worth the effort.

You’ve pointed something really important that we usually tend to ignore, being assertive rather than dogmatic. I’m guilty of being dogmatic, I usually want to see changes happening and people engaged, all rushing to the top in short time, but as you explain it executives see this as a threat more than as an opportunity.

Finally, I’ve quitted a lot of organizations because I usually get disenchanted when things are slower than I’d like. But in my experience, once you’ve bridged and inspired others to act as infiltrators, even after you leave, those people will continue to replicate what you started, in the end the organization will be transformed, but personally I don’t have the patience to wait years for that, I need to keep moving for the sake of my mental health :).

Comment on New Forms, Old Places by Patrick Brown Patrick Brown Thu, 20 Sep 2012 14:01:01 +0000 Nice article Sara. My experience began with the inception of the web when I created the first site for a large hospital & healthcare system. I had the freedom (and responsibility) to evolve the site as best practices emerged, ebbed and flowed. Managing change was maintaining relationships with senior stakeholders. I earned their trust and operated with a great deal of autonomy.

Today I am working within a large university system. Process is revered. Status quo is the goal for many stakeholders. Change is slow, painful and incremental in the tiniest unit of measure. But it is change.

And what I find, as I form and lead groups around campus, is that change is desired by all. Better is the vision seen in dreams. Effective is our Loch Ness monster – the glimpsed and rumored monster we stalk.

But when we get in a big room to begin the process of actually changing for the better and building effective sites, that’s when we fall. Brow-beaten into submission by the skeptics who have titles like “Dean”, “VP”, “Senior Director”.

Group think is a powerful barbiturate.

Your article gives hope and structure to all who want more, but feel ill-equipped to make it real. Thanks for sharing.

Comment on Our New Shrines by Bennett Bennett Mon, 17 Sep 2012 22:06:53 +0000 So how is Facebook less of a legitimate marketplace than Tumblr for bloggers? Its like you are arguing for someone to move their business to the part of town that is theoretically zoned for business but has no traffic – rather than setting up business where there already is people, infrastructure and a more diverse intellectual community.

If the argument is that good content will always be found, then that’s a fairly dubious assumption and can be seen by the number of visits, comments and followers for bloggers utilizing multiple platforms: the use-Facebook-to-acquire-and-shift-to-another-site model isn’t working. People do that only because the other site might support some element of multimedia better or longer – or if the blogger wants to “improve” their online presence by spraying content across various platforms (READ = Klout score watchers).

The truth of the matter is that for most things, its not how you want to do business that matters, but how your customers want to do business – and that right now, is content on Facebook.

Comment on Our New Shrines by mattmaldre mattmaldre Mon, 17 Sep 2012 22:00:03 +0000 I guess you could say that particular publishing business is toast.

Comment on Appetite for (Creative) Destruction by Chad Chad Mon, 17 Sep 2012 18:25:51 +0000 It’s exciting times for those at the forefront of the “content is powerful” argument. And as Melissa has so eloquently stated its all part of the process of creative destruction. How do we elevate the content conversation – from tactic to strategic business asset that deserves a seat at the boardroom table?

Look at coca cola when they launched the latest version of its global marketing strategy, it shifted the focus from creative excellence to content excellence. With a brand worth $7 billion, according to Interbrand, that’s a billion-dollar bet on the power of content.

What do you guys think? Does content change everything?

Comment on 10 Timeframes by Thea Thea Fri, 14 Sep 2012 18:58:46 +0000 Truly wonderful.