James Mathewson is the global search-and-content strategy lead for IBM. When he is not training teams on search-first content strategy, he primarily helps agile web dev teams in the IBM Digital Lab build content experiences for their audiences. His opinions are his own and not IBM’s.

James Mathewson has contributed 1 article to Contents.

Here’s What We Got

When you learn what your audience needs to know, it simplifies the problem of what content to create and when to create it.